3 / Skype Marketing Technique

I was recently contacted by Matt of 3mobilebuzz.com and offered the chance to trial a pair of 3 (the network) Skype
(the VoIP company) mobile phones (3skypephone.com) for a month. (No obligation to do anything, other than the mention of returning them after a month.)

I thought it was an interesting marketing ploy – it seems very generous, but is probably not actually particularly expensive to such large companies.
I also thought it seemed a little risky – how many people will return the phones? How many people will actually generate any hype, and will it be positive?

The first link above will show that the scheme has been going for some time already and world-wide – highlighting one of the benefits of calls made using VoIP (i.e. via the internet).
You can also see that they’re being fair with the selection of linked blog articles – some have negative points about the phone.

I’m not going to review the phone itself since many others have done that already, unless enough people leave comments here.

Conning The Conmen

BBC Three‘s Conning the Conmen was on late on Thursday night, and a pre-watershed version will be shown on Wednesday at 2030.

Strengths

  • General Concept – revenge, even if only on a representative of the people we dislike, is bound to appeal to many.
  • Becca – Her first work in front of the camera is impressive – real acting talent to stay in character, and a natural presenting style too.

Weaknesses

  • The white guy presenter (Dan) simply has an irritating voice, and a strange personality tbh – seemed like he was straining to be more interesting (TeleVisually) than he really is…

Opportunities

  • Restrain the energy a little, make the programme a touch more serious, and I think the show could do well.

Threats

  • It can’t be ignored that there are some similar programmes out there. First to mind is Rogue Traders though perhaps they have a more limited ‘victim’ list due to their choice of title.

[tags]BBC, BBC Three, TV, Television, Review, Opinion[/tags]

The IT Crowd

… is to return!

Originally Posted by Graham Linehan
Series 2: Hopefully we’ll be on air round about/just after summer. And thank you! Good to know there’s people waiting for it. I’ll try not to let you down.

Watching the first series, and hearing the criticism it received, made me think that it was unpopular only because IT as a subject is unfashionable and they weren’t trying to ‘sex it up’ as so much TV does.

Hat-tip to Hex in The IT Crowd thread at bit-tech.net.