Some online companies have fantastic customer service and deserve to be mentioned.
The latest of these I’ve dealt with is LouLouBee, who I contacted after discovering they are one of just two UK companies who sell Wry Baby products. (The other was very slow to respond and only stocked one item anyway.)
LouLouBee were so friendly when I contacted them, asking for a particular product, and then again when I realised I’d made a mistake when ordering. I was even given some discount codes (which I gave to a work colleague) after I thanked them for being so helpful.